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Customers who shop online have a wealth of options, so it’s essential to make the shopping experience as simple and smooth as possible. Customers who experience a gruelling and confusing shopping experience might quit their shopping carts and leave negative reviews which will convince other potential buyers to avoid the store.

From poorly designed calls-to action to low-quality images of products, these ecommerce design mistakes can have severe negative effects on your sales. The majority of these errors are easily avoidable with some planning.

Images of low-quality

No one wants to purchase products that don’t do it justice. This is why it’s vital to have high-quality images used on your online store. Poor quality images will not only drive away customers, but they can also damage the image of your brand.

There is no Guest Checkout Option

Another mistake to avoid is not offering a guest checkout. This could discourage prospective customers from purchasing on your site. Many customers are hesitant to create an account on a new website, especially in cases where they have to fill in personal details such as their email address. Instead, you should allow your visitors to sign-up via their social media accounts to ease the process and minimize their privacy concerns.

Another common e-commerce mistake is a messy and disorganized menu structure. It is crucial to figure out how each page will look on your website so that navigation is simple and user-friendly. Make sure that each page is organized in accordance with the type of content on it and makes it easy for your visitors to find what they’re looking for.